Are Lofi Producers Too Anonymous?

There’s a lot of anonymity associated with the lofi genre

Lofi beats are crafted and released almost on a daily basis around the globe but one thing that needs to be addressed is the hidden nature of the creators behind the genre that has taken the internet by storm. Lofi music, unlike other genres such as Rap, RnB, Rock, etc. is “playlist-driven” which means that listeners seek out “lofi beats” playlists rather than individual artists.

In this article, we will explore the various reasons on why lofi producers are comfortable with being anonymous and why it might be a good idea for them to start taking self-promotion and marketing more seriously.

In the lofi genre, popular producers will seldom go unknown because their music gets picked up by a playlist on major platforms such as Spotify or Apple Music and listeners will listen to the playlist, but, not go out of their way to seek out more of one particular artist’s music. This means that lofi producers bank on major playlist placements in order to have their music heard by a larger audience.

It may be a good idea for more lofi producers to start building a brand around their music and beats, because, without a voice over the track, it makes the track much easier to forget and leaves less of a chance that a following will be developed. Just some food for thought.