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Top Techno Podcast Yana Bolder
There’s a lot of anonymity associated with the lofi genre
Lofi beats are crafted and released almost on a daily basis around the globe but one thing that needs to be addressed is the hidden nature of the creators behind the genre that has taken the internet by storm. Lofi music, unlike other genres such as Rap, RnB, Rock, etc. is “playlist-driven” which means that listeners seek out “lofi beats” playlists rather than individual artists.
In this article, we will explore the various reasons on why lofi producers are comfortable with being anonymous and why it might be a good idea for them to start taking self-promotion and marketing more seriously.
In the lofi genre, popular producers will seldom go unknown because their music gets picked up by a playlist on major platforms such as Spotify or Apple Music and listeners will listen to the playlist, but, not go out of their way to seek out more of one particular artist’s music. This means that lofi producers bank on major playlist placements in order to have their music heard by a larger audience.
It may be a good idea for more lofi producers to start building a brand around their music and beats, because, without a voice over the track, it makes the track much easier to forget and leaves less of a chance that a following will be developed. Just some food for thought.
https://www.youtube.com/watch?v=eVCfp8WuAA0 What do you believe is the number one thing that musicians are doing to ruin their chances at succeeding in the music industry? Is it: not practicing their instrument enough? Not putting together enough good music industry connections? Living in a city with no music scene? The answer to all of this is NO - none of these things. There can be countless reasons why a musician would fail […]
